Shishir Mishra elevated as brand director for Citroen in India, ET Auto
Shishir Mishra elevated as brand director for Citroen in India, ET Auto

Shishir Mishra elevated as brand director for Citroen in India, ET Auto

February 20, 2024
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<p>Shishir Mishra</p>
Shishir Mishra

Stellantis India has elevated Shishir Mishra as the Brand Director for Citroen in India effective immediately.

In his new role, Shishir will be responsible for steering the brand’s strategic initiatives and strengthening Citroen’s presence and impact in the Indian automotive market, the company said.

Shishir Mishra brings with him a wealth of experience garnered over 24 years in the automotive and banking and financial services industry. Prior to his appointment as Brand Director, Shishir served as the Head of Sales and Marketing synergy functions for Jeep and Citroen in India, where he played a pivotal role in leading Aftersales Operations, Dealer Network Development, Finance and Insurance, Demand and Distribution, and Selling Online, the company said in a media release.

Aditya Jairaj, CEO & Managing Director, Stellantis India, said, “We are delighted to appoint Shishir Mishra to lead Citroen in India. His experience, coupled with his proven track record of delivering results, makes him the ideal candidate to intensify Citroen’s brand strategy in this dynamic market. I am confident that under his leadership, Citroen will continue to innovate and excel, further solidifying its position towards a leading automotive brand in India.”

Shishir Mishra said, “I am excited to take on this role at an important juncture for the brand and the automotive industry. I look forward to leverage Citroen’s rich heritage and innovative spirit to strengthen our position in the Indian market, working closely with our dealer partners to deliver exceptional experiences to our customers and drive sustainable growth for the company.”

A post-graduate in Sales and Marketing, Shishir joined Stellantis in 2018 as part of the core team responsible for the launch of Citroen in India. Since then, he has demonstrated leadership across various functions, augmenting process and standards towards the brand’s development in the region, the company release said.

  • Published On Feb 13, 2024 at 01:21 PM IST

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